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Bigger influencer budgets signal confidence in the channel. But unless brands also improve how they brief creators, use their content and assess results, increased investment can simply produce more activity. That is the challenge behind Kolsquare’s The Future of...
For years, influencer marketing has been measured by the numbers platforms make easiest to see: reach, views, likes, comments, shares and engagement rates. They matter. But they don't tell us everything. New research from WPP Media, System1 and TikTok suggests we...
If your influencer marketing campaign is not delivering the results you expected, the problem may not be the influencer or content creator. It could be your influencer marketing brief. At Actorvate Influencer Marketing, we recently received an exceptionally strong...
One of the biggest questions brands ask today is: “Should we invest in UGC content or influencer marketing?” At Actorvate Influencer Marketing, we help brands build high-performing creator campaigns, and the answer is clear: The most successful digital marketing...
Actorvate is a leading influencer marketing agency in South Africa. We specialise in ROI-driven influencer campaigns and authentic UGC content creation.
Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the launch of its new division dedicated to helping brands connect with user-generated content (UGC) creators. With a focus on categories like...